Live Fashion Action Takes Festival To Greater Reaches With New Initiative

The 2017 Mercedes-Benz Fashion Festival Brisbane has completely sold out! Organisers, however, have exciting news for fashion lovers who missed out on tickets, with the announcement of a new initiative that will take Queensland style to greater reaches than ever before.

For the first time, the Fashion Festival is proud to announce a Facebook Live Stream of every runway show. Produced in partnership with Brisbane City Council, the Live Stream will not only allow audiences to tune in from anywhere in Australia or around the globe; it will embrace a new dimension of technology that is being utilised by some of the world’s top fashion brands.

What’s more, the Mercedes-Benz Fashion Festival Brisbane Live Streams will not simply include runway footage. Each film, professionally produced by TPD Media, will be hosted by Australian actress, model, TV presenter, and Miss World Australia for 2014, the gorgeous Courtney Thorpe.

“MBFF is the most iconic event in the Brisbane fashion calendar, so to be part of its return this year is such an honour,” Miss Thorpe said.

“We have incredibly talented members of the industry right here in Brisbane, so to be able to share that with a world of online viewers is really exciting. I also love that I will get to take viewers behind the scenes of the shows and give an all access view of this amazing event!”

Viewers will enjoy an in-depth Fashion Festival experience each night, including access to some of the most exclusive areas. On-site at Old Government House, Courtney will take audiences backstage for a first look at the hair and makeup directions for the shows, by the Napoleon Perdis and Schwarzkopf Professional teams.

Live Stream watchers are then invited inside the exclusive VIP Runway Lounge, where celebrities mingle with sponsors and fashion media pre-show.  Then, see every single outfit as the models strut the runway.

Lord Mayor Graham Quirk said the Mercedes-Benz Fashion Festival Brisbane was important in raising awareness of the city’s fashion capabilities, which as a creative industry are considered a growth sector under the Brisbane 2022 New World City Action Plan.

“I congratulate the organisers for attracting a capacity crowd to this event and taking the initiative through the Live Stream of showcasing Brisbane’s creativity to a national audience and potentially overseas,” Cr Quirk said.

Mercedes-Benz Fashion Festival Brisbane’s exciting new Live Stream will allow viewers from interstate or even overseas to tune in and see the best of Queensland, Australian and next gen fashion as it hits the runway. Plus, it will allow those who missed out on tickets to still catch their favourite shows. It’s the next best thing to a front-row seat!

Be sure to follow Mercedes-Benz Fashion Festival Brisbane on Facebook, to receive Live Stream notifications: www.facebook.com/MercedesBenzFashionFestivalBrisbane

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