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Rachael Finch Jeans For Genes Day 2014

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The new mum is calling upon Australians of all ages to get involved in a united show of support for research into childhood genetic diseases, affecting 1 in every 20 kids.

Celebrating 21 years of raising funds for Children’s Medical Research Institute (CMRI), generations of Australians have grown up with Jeans for Genes, which began with the simple idea of wearing jeans and making a gold coin donation to help find cures for sick children nationwide.

Through the years the fundraising effort has been led by a legion of volunteers known as ‘Genies’ supporting in a number of different ways. These efforts have resulted in donations reaching $60 million over the charity’s 20-year history.

Rachael is encouraging Aussies to register their support and join the army of Genies in the lead up to Jeans for Genes on Friday 1st August.

Rachael said: “There are many ways to show your support for Jeans for Genes from wearing denim on the 1st August, buying merchandise, volunteering time or holding your own unique fundraising activity such as a morning tea or office fashion parade.“  

Every dollar raised on the day helps fund research into birth defects and diseases such as cancer, epilepsy, and a range of genetic disorders.

Rachael continues: “I’m so proud to be part of Jeans for Genes, as a new mum I’m hugely conscious of Violet’s long-term health. CRMI are doing incredible things that will help protect our children and their children’s children.”

CRMI was established from grass roots community support in 1958 and still relies heavily on the support of individuals.

Barry Kenyon, Jeans for Genes, National Campaign Manager, said: “We’re hugely excited to have Rachael involved in this years campaign, the public support for Jeans for Genes over the past 20 years has been overwhelming. We hope to turn all of that public support into vital funds for CMRI and make our 21st celebrations of Jeans for Genes the biggest ever!”

Jeans for Genes Day will take place on Friday 1ST August. For more information or to register your support visit

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