GC Fashion Week has announced a new name, a new date, a new location, and a new promise to bring an elevated international fashion show to the Gold Coast.
Previously known as Gold Coast Fashion Week 2018, the inaugural event which will be held from November 1-4 at the Broadwater Parklands within a purpose built venue has today announced a new program.
Under the expert guidance of GC Fashion Week’s creative and technical director Andrew Claridge, the event is set to be unlike anything the Gold Coast has seen before with an elaborate production, models of an international caliber and a bevy of top Australian designers on show.
With a wealth of experience in the Australian and international fashion industry, Mr Claridge’s knowledge spans that of a creative director, producer, runway choreographer and show caller for some of the world’s leading brands.
Having worked on some of Australia’s most prominent fashion shows including Mercedes-Benz Fashion Week Australia, Mr Claridge promises to bring an international flair to the Gold Coast event.
“GC Fashion Week will really push that international fashion show level and bring something different to the Gold Coast,” says Mr Claridge.
“Having a fashion week of this level won’t only be surprising to the Gold Coast and its residents but it will push locals to step it up and break out of the typical Gold Coast stereotypes that we are so familiar with.”
The event’s production is already well underway with organisers placing an emphasis on the technical side of the show in order to give the event an international feel.
Event organisers have also employed the skill of Miro-Door the same company that looks after the front of house and model dressing for Mercedes-Benz Fashion Week and other major fashion events nationally and internationally.
Mr Claridge said the production of GC Fashion Week will be second to none with over 200 lights utilised for the shows along with a specially curated team of Queensland models selected in line with international modeling standards.
“This is a big-time production,” says Mr Claridge.
“The entire production, including the sound, lighting, staging, set elements and runway treatment along with the models will be of an international standard, so when guests walk into the venue they will know it’s the real deal, this is what they see on social media from New York and Paris.”
The highly anticipated event will showcase some of the country’s best designers including the likes of Isabelle Quinn, HollyRose Couture, Ixiah, By Kinsman, Duskii, Fairy Floss, Elliatt and Journe and along with Jason Grech, Substance Boutique and DISSH.
The event is a celebration of Australia and Queensland’s vibrant fashion landscape and will include a Retail Showcase, Swim Showcase, GC Fashion Week Presents, Emerging Designer Show, and Ready to Wear Showcase.
There will also be celebrations amongst the runway shows with a VIP Media Launch and a Charity Breakfast boasting its own exclusive runway show. On site, guests can expect great music, food and drink, Luxe Lounge, sponsor activations, interactive beauty stations and more.