Apart from a well designed website, great copy and an easy to use layout, there are a bunch of other elements that make up a successful business website. For better or worse, these elements are usually picked up unconsciously, and they may end up influencing the visitors’ decision to stick around on your website. Here are four different elements of your website that are likely to influence visitors unconsciously.
How Fast Does Your Site Load?
Like it or not, loading speed can affect your bottom line, particularly for e-commerce businesses. Internet users have an incredibly short attention span, and a buggy and slow website will only make them frustrated. That’s why it’s so important that your website loads as fast as possible. Ensure your images are optimised for the web, be careful with widget/plugin overload, and try and condense your HTML5/CSS code so that your website loads as fast as possible. If you feel that your browsing experience could be improved, then consider contacting premier telecommunications providers like iVox for their range of top speed broadband packages.
Are There Customer Testimonials?
Although visitors to your website may not necessarily read through the testimonials posted on your site, the mere presence of them can influence a visitors decision to stick around and potentially become a customer. Customers are usually hesitant to do business with a company that hasn’t already been peer reviewed. So make sure you stick at least a few testimonials on your business website to maximise its sticking potential.
Is There A Lot Of Negative Space?
Negative space helps visitors digest the text on your website more easily. And this will lead them to sticking around longer. A lack of negative space may leave the visitor feeling overwhelmed and may push them to leave. You don’t want that. Negative space also has an unconscious calming effect on users and they may find themselves wanting to stick around on your site. So ensure you use as much negative space as possible on your business website and make it easy for visitors to absorb your content and contact you.
Does Your Brand Have A Social Media Presence?
Internet users have now become so used to seeing social media icons throughout the online landscape that failing to pop up a Facebook or Twitter icon on your business website may look particularly suspicious. If anything, a social media presence communicates to your audience that you’re up to date with the times and care about reaching out to customers of your brand. If you haven’t already signed up to a couple of social media channels, then get to it right away and notice your bounce rate take a turn for the better.
What other elements of a business website do you think visitors take note of unconsciously? Please leave your comments below and contribute to the discussion today.